999 Main Street, Any Town, NY 99999
Home Phone: (999) 999-9999
Cell Phone: (999) 999-9999
Email: email@gmail.com
MARK ROBINSON
OBJECTIVE
Seeking a challenging position as a Marketing Coordinator.
SUMMARY
Extensive knowledge in marketing, methods for promoting and selling services and products; effective communication techniques, business knowledge and customer service skills.
Strengths include:
- 10 years Marketing, Administration and Managerial Experience.
- Excellent communication skills, both written and verbal.
- Excellent interpersonal skills, strong organizational and analytical skills.
- Proficient in MS Word, Excel, Access and various contact management systems.
RELATED EXPERIENCE
3/2008 – Present, Marketing Coordinator
ABC Inc. Any Town, NY
- Manage the planning and organization of participation in domestic and international trade shows.
- Create and execute integrated marketing plans; write copy for company newsletters, press releases and promotional materials.
- Develop and update content on company Web site.
- Coordinate client education seminars and workshops, and webinars.
3/2004 – 3/2008, Marketing Coordinator
XYZ Corp. Any Town, NY
- Supported and assisted the Senior Brand Development team with the execution of brand and marketing strategies.
- Coordinated multiple aspects of the private label brands including annual marketing budgets, marketing plans, agency relationships, launching of new products, promotion strategies, packaging, sales communication, consumer messaging, trade, merchandising and advertising.
- Managed trade show participation and consumer events in and out of town.
- Managed in-store and out-of store demos for new or promotional products.
- Prepared period accruals prepared and ran queries for store grand openings and employee discounts.
- Creation of many marking pieces (coupons, calendars, point of sale material, quarterly newsletter etc.).
- Fulfillment of Consumer Contests and awarding of prizes.
- Worked with local media and television stations for special promotions.
8/2000 – 3/2004 Marketing Coordinator
BCD Inc. Any Town, NY
- Provide direct administrative support to Vice President of Marketing and a team of 20 sales executives.
- Manage and execute trade show program consisting of 25 shows yearly by identifying, assembling, coordinating requirements, establishing contacts, developing schedules and assignments; coordinating mailing lists to maximize company product exposure.
- Coordinate logistics for all travel, meetings, and corporate events.
- Plan and carry out regional vertical market research and analyses.
- Assist with print and online advertising campaigns.
- Develop and manage lead generation campaigns to support our national sales force including list generation, research initiatives, campaign development and tracking.
- Maintain leads and client reference information utilizing Lotus Notes database.
- Evaluate, recommend, and negotiate with multiple vendors; to oversee purchase of marketing material and promotional items.
- Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.
EDUCATION
Bachelor of Science in Business Administration, minor in Marketing, May 2000
University of Illinois, Urbana-Champaign
TRAINING AND OTHER SKILLS
Proficient in Macintosh and Windows platforms, Customer Service; Sales; MS Word, Excel, Access, PowerPoint, Front Page, Publisher, Outlook, Adobe In Design; Adobe Photo shop; Photo Editing.
Click to download the Marketing Coordinator Resume Sample Two in PDF.