999 Main Street, Any Town, NY 99999 • 999-999-9999 • email@gmail.com
Helen Taylor
SUMMARY
Experienced marketing, communications, and corporate project manager. Accomplished in the creative development, strategic planning, and tactical implementation of corporate assets and events. Resourceful go-to professional dedicated to furthering company objectives.
ABC Inc. – Any Town, NY March 2009 – Present
Marketing Assistant
- Coordinated marketing campaigns via online, interactive media and print publications, approving product copy, product pricing and product images.
- Conducted and analyzed competitor pricing and recommended pricing strategies, product mix discounts and special combination values.
- Co-lead management of the QVC business with the Brand Manager to ensure that all strategic goals and deadlines were met. Managed the extensive process of launching and managing new products. Brainstormed promotional marketing strategies.
- Prepared and designed all marketing promotional power point presentations for the Director of Marketing.
- Oversaw marketing budget provided quarterly spending reports to management and attended budget meetings to make recommendations for an annual budget prior to each fiscal year based on comparing budget to actual spend.
- Maintained weekly marketing calendars that provided accurate ship dates, retail prices and pipe quantities that served as an important communication tool across all departments.
XYZ Corp. – Any Town, NY October 2003 – November 2008
Marketing Assistant
- Researched, developed and implemented business development and strategic partnership strategies and outreach.
- Performed data-mining and analysis of client database.
- Developed and provided recommendations to increase sales and ROI.
- Generated leads for potential strategic partners and consumers.
- Created marketing collateral.
- Created and maintained social networking pages and web site content.
- Coordinated all logistics for on-site and off-site office events.
- Executed marketing mailings.
- Provided sales force with administrative, sales and marketing logistical support.
- Acted as a liaison between sales force and Marketing Department.
- Responded to and followed up inquiries from sales force and clients.
- Provided administrative support.
BCD Inc. – Any Town, NY December 1990 – June 2003
Marketing Assistant
- Created Web page content for company Web site and optimized for search engines.
- Updated organization’s Web site using content management system.
- Assisted in the organization’s overall marketing, including both traditional and digital strategies.
- Assisted in developing RFP for new Web site and content management system.
- Participated in e-marketing strategy development and planning.
- Developed and coordinated a partner outreach program to market products.
- Prepared and maintained all marketing and advertising materials for classes and events.
- Coordinated and managed projects with third party partners including agency, graphic designers and Web developers.
EDUCATION AND DEVELOPMENT
BA Psychology: New York University
Various Professional Development Seminars and Workshops
SOFTWARE:
Word, PowerPoint, Excel, Outlook, Content Management Systems, Photo shop, Illustrator, basic HTML.
Click to download the Marketing Assistant Resume Sample One in PDF.