email@yahoo.com

Mark Smith

Profile

Equal strength on both the business and the technical track, bridging IT and sales and marketing. Proven ability to lead cross functional teams to award-winning web applications, lead-generating landing pages, enterprise collaboration tools, and social networking sites.

Experience

ABC Inc., Any Town, NY [August 2007 - Now]
Digital Publishing and Web Producer

• Update web content for all company websites using Omniture Publish.
• Provide web analytics using Omniture SiteCatalyst to senior management.
• Work closely with business partners to access business needs and manage projects.
• Design interactive Flash enhancements when necessary.
• Complete web modifications and build new pages when required.
• Advisor to launching email marketing initiatives.
• Advisor of website enhancements.
• Web content editor and proofreader.

XYZ Corp., Any Town, NY [September 2001 – April 2007]
Web Producer

• Oversaw production of various high-volume product launches such as photo calendars, photo books, and the mobile section of the site.
• Developed process for production team to get content released outside of the regular release schedule.
• Managed relationship with team of front-end developers.

BCD Inc., Any Town, NY [September 2001 – April 2007]
Web Producer – Interactive Marketing

• Assisted with RFP process, vendor negotiations and selection, discovery process. Organized responsibilities in creative, technical, and content management. Launched search and affiliate programs.
• eCommerce – Manage marketing-to-merchandising projects which support an aggressive annual sales goal. Evaluate analytics to execute retargeting and conversion tactics to deliver 30% higher results.
• Project Management – Manage a $5M+ annual budget. Direct development and direct all phases of web production, defects and bugs, enhancements, and communications. Revitalized process to increase efficiencies by 40%.
• Web Communications – Guide content and retention strategies for email, social media, emerging media channels. Manage consumer-facing content for online ads, product reviews, email marketing campaigns, social media channels, and digital signage. Achieved +600% email database growth from lead generated campaign. Created social media strategy.
• Multimedia – Produce microsites, online videos, and “pause & buy” digital solutions. Develop content strategy for expanding endemic partnerships, brand campaigns, and digital retail programs (iPhone Apps, Pandora Stations, retail kiosk, and digital signage.).
• Technical Skills
• Server-side: Java, C#, PHP, ColdFusion, JSP, ASP, ASP.NET, Web Services, SOAP
• Client-side: AJAX, Flash ActionScript, HTML, XHTML, Javascript, DHTML, XML, XSLT, CSS, RSS, JSON, jQuery, Dojo
• Database: Oracle, MS SQL Server, MySQL, MS Access, LDAP
• Portal: Liferay Enterprise Portal, IBM WebSphere Portal, BEA Weblogic Portal, BEA Aqualogic Interaction Server (former Plumtree Corporate Portal), Content Server, and Development Kit (EDK, GDK, SDK)
• Multimedia: Adobe Flash, Photoshop, Premiere and Audition. Certified on Macromedia Flash MX.

Education

New York University
Master of Business Administration (MBA), May 1999
Concentration in global marketing and e-commerce

New York University
Bachelor of Science (BS) – Chemistry, June 1997

Keywords (tags)

people management, mentor, performance reviews, career development, leadership, vision, strategy, roadmap, tactical planning, analytics, scope, requirements, BRD, MRD, PRD, prioritization, project management, product management, consulting, vendor management, process, competitive analysis, ROI, SEM, SEO, search engine marketing, search engine optimzation, landing pages, online marketing, web analytics, best in class, best practices, usability, architecture, content management, metrics, software, Java, PHP, JSP, ASP, .NET, ColdFusion, J2EE, CRM, RUP, EDI, MVC, Weblogic, Apache, Aqualogic, Plumtree, performance, implementation, scalable, high availability, high performance, distributed systems, internationalization, localization, SOA, SOAP, web services, web 2.0, blog, RSS, MBA, marketing, communication.

Click to download the Web Producer Resume Sample Three in PDF.

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