999 Main Street, Any town, NY 99999 • 999-999-9999 • email@yahoo.com

JOHN JOHNSON

RELATED EXPERIENCE

ABC Inc., Any Town, NY September 2006-December 2006
Web Producer

• Managed functional updates of website, starting with Business Requirements documentation through to the QA process and launch, enabling increased online conversions.
• Lead and facilitated meetings with business units to develop business and functional spec documents. Updates improved site performance and customer experience.
• Created metrics reports to determine success. Provided direction for changes as a result and increased product subscriptions by 10%. Produced marketing campaigns using SEO and SEM tactics, leading to increased site traffic.
• Managed scopes, schedules and review processes on a daily basis to bring projects to successful completion.
• Managed targeted content on website, keeping offers, product and event information current. Updates increased customer retention. Directed cross-functional teams in the development of web pages that incorporated video, Flash, HTML, and CSS. Resulted in increased site traffic and longer page visits.

XYZ Corp., Any Town, NY
Web Producer Spring 2006

• Created, updated and maintained all foundation pages, using Drupal, CSS, HTML, and JavaScript
• Managed and maintained all social network initiatives.

BCD Inc., Any Town, NY April 2000-September 2006
Web Producer,

• Applied editing skills, online usability expertise, and marketing knowledge to the development and maintenance of Web and e-mail content.
• Coordinated e-mail campaigns and e-newsletters, including editorial direction, content review, formatting, testing, scheduling, and reporting.
• Ensured content appropriateness for online media, usability, accessibility, marketing effectiveness, compliance with legal and contractual requirements, appropriateness in tone and style, and compatibility with brand standards.
• Educated interdepartmental teams about effective online marketing content.
• Conducted keyword analysis and research, developed keywords, page titles, page descriptions and other metadata for SEO.
• Conducted user testing and wrote testing procedures and questionnaires.

EDUCATION

New York University
School of Journalism and Mass Communication
Bachelor of Arts in Journalism and Mass Communication, August 2006

RELATED COURSEWORK

• HTML Basics
• Advanced Reporting

Writing samples and references available upon request

Click to download the Web Producer Resume Sample One in PDF.

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