999 Main Street, Any Town, NY 99999 • HOME: 999-999-9999 • Cell: 999-999-9999 • Fax: 999-999-9999 • email@gmail.com
KENNETH BROWN
Experienced Analytics, Statistical Modeling and Marketing & Business Strategy Professional seeking a Marketing Analytics Opportunity with an established organization looking to develop, implement and and or maintain robust marketing programs and analytic capabilities based on the best practices of industry leading manufacturing and retail companies. Programs are centered around improving ROI and managing an effective marketing mix to drive incremental sales, loyalty, acquisition, retention and reactivation programs utilizing efficient processes, software automation technology and data quality assurance methodologies.
- Experienced across Ecommerce, Catalog, Direct Mail, Retail, Grocery, Drug-Store, Specialty Store, CPG and Pharmaceutical manufacturing industries in business development and planning, customer-centric cross channel CRM strategies, performance and revenue management, sales & operation effectiveness measurement, marketing ROI and IT systems implementation.
- Expertise in providing and servicing cross-functional internal clients & partners with custom, actionable, data-driven strategies, evaluative, analytic tools and reports and effective implementation strategies leveraging best-in-class practices from industry leaders across various industries.
- Analytic projects and statistical methodologies focused on business performance evaluation based on market insights, consumer insights, monthly advertising and brand equity tracking studies and surveys, forecasting models, promotion models, pricing models, marketing mix models, mailing-list selection models, consumer segmentation, campaign measurement, market tests, in-store tests, product pairing and affinity and cross-sell business development identifier models, CRM analytics, database marketing and custom analytics.
- Other relevant business leadership skills include business development, analytics team and capabilities building, vendor management, project management, contract negotiations, team building, teaching, mentoring, marketing and advertising.
PROFESSIONAL EXPERIENCE
SAP Training Consultant, ABC Inc – Any Town, NY
(Mar 08 – Present)
- Provide pre and post go-live support for Order-to-Cash call center.
- Work with the training team to design, develop and deliver SAP SD Order to Cash global training solution using industry standard training tool (Info Pak-Simulation).
- Work with diverse training team, project management team to gather training requirements.
- Implement adult learning methodology throughout training materials and training delivery.
- Provide training support to both the client and training team.
- Develop courseware materials using Info Pak, Power Point, Snag It, Self-Pace training and eLearning. Courseware included course content, quick reference cards, work instructions and exercises.
- Make recommendations for revisions to the training courseware and made any necessary revision as requested.
- Use the participants’ evaluations to improve the training material and delivery.
SAP Basis Administrator, XYZ Corp. – Any Town, NY
(May 07 – Mar 08)
- SAP ERP Central Component (ECC 6.0 and Ehp), ABAP and Java stack (troubleshooting, user security maintenance, patch management, installation, upgrade, archiving, system copy, Unicode conversion)
- Net weaver 7.0 and Ehp and Enterprise Portal and Employee and Manager Self-Service (ESS and MSS) and Business Intelligence (BI) and Customer Relationship Management (CRM) and Solution Manager 7.0 and Ehp and SAP GRC Compliance Calibrator 5.3
- Business Objects Enterprise XI 3.1 (security, installation)
- Oracle 10g, MS SQL Server 2005 (administration, installation, upgrade)
- Solaris 10 (administration, zones)
SAP ERP Solution Architect, BCD Inc. – Any Town, NY
(May 05 – Jun 06)
- Evaluate business processes and implementation strategies involving SAP SRM and SAP Procurement.
- Develop new solutions for data and information integration and system modernization to integrate multiple ERP systems to interact and communicate among each other.
- Conducting assessment for the technical infrastructure to implement the Procurement to Pay with SAP ECC landscape within a virtualized environment using VMware.
EDUCATION
- Johns Hopkins University – Masters in the Social Sciences, Aug 2001
- Washington University, St. Louis – Bachelors in the Behavioral and Social Sciences, May 1995
SKILLS
- SAS in UNIX, Windows & Mainframe (SAS Certificates in Programming 1-3, Macros & Optimization)
- SQL, SPSS, STATA and WINSTEPS statistical programming software, UNIX Shell Programming
- Proficient in Microsoft Office Tools (Access, Excel, Front Page, Power Point, Word, Project, Visio)
- Databases: SAP, RETEK, Epiphany, VRMS Market Expert, Web trends, hit wise, Omniture, comscore, Google Analytics, Nielsen & IRI Syndicated POS and Household Panel Data, NPD, crossix, IMS Health and various primary survey data sources.
- Analytic Capabilities Development, Data Process Automation Efficiencies Development, Dashboard and Reports Development, Statistical Models Development, Team Building, Database & Portal Development, Presentations, Client Service, Project Mgmt, Business Development, Vendor Management, RFP and Proposal Writing, contract negotiations.
- Statistical Model Development, Linear Regression, Logistic Regression, Discriminant Analysis, Customer Segmentation, Forecasting Models, Marketing Mix Models, Pricing Models, Decision Tree Analysis, Factor Analysis.
INDUSTRIES
Consumer Packaged Goods, Pharmaceuticals, Retail (Consumer Electronics, Furniture, Fashion, Convenience, Drug Store and Grocery), Health Policy, Education Policy, CRM Retail Strategy, Advertising, Marketing, Sales, Operations and IT Systems, Ecommerce
Click to download the SAP CRM Resume Sample Three in PDF.
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