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Advertising Manager Resume Sample Two

999 Main Street ▪ Any Town, ▪ NY ▪ 99999 ▪ 999-999-9999 ▪ email@yahoo.com

Paul Donald

Professional Profile

Strategically Focused Leader with Innovative Marketing Abilities
Extensive experience in marketing, with a strong visual sense and the ability to translate Marketing ideas and design concepts across all organizational levels. Strengths include marketing, sales, design, planning and a passion for creativity. Experienced in defining and executing marketing strategies that increase growth and profitability. Meticulously organized and detail focused; excellent interpersonal and communication skills. Self motivated with strong ability to successfully work independently, multitask and achieve the desired results.

Core Competences

  • Marketing & Advertising ▪ Sales & Business Development
  • Project Management & Execution ▪ Creating Brand Definition & Awareness
  • Media and Public Relations ▪ Promotions & Event Planning

PROFESSIONAL WORK EXPERIENCE

ABC Inc., Any Town, NY 2009-Present
Public Relations and  Advertising Manager

  • Manage all public relations activities, including the writing and distribution of press releases for trade publications. Attend trade shows to increase visibility through coverage in the Dailies and special show issues. Develop special brand advertorials.
  • Develop strong relationships with editors for improved product placements in consumer publications. Increase efforts to showcase Company’s lifestyle and luxury brands in top fashion books. Work directly with each brand’s public relations team to create successful strategies for product placements.
  • Work directly with art department on the layout and development of advertisements. Manage ad placements for both trade and consumer publications, meeting deadlines and remaining within budget. Develop and maintain U.S media plans for print and outdoor advertising.

XYZ Corp., Any Town, NY 2008-2009
Sales

  • Consistently outperformed revenue goals, currently exceeding 125% of annual revenue target in the fiscal year.
  • Initiated sales of integrated media packages to current client base, resulting in additional revenue for both print and electronic products.
  • Increased Web advertising sales revenue by more than 150% and electronic newsletter sales revenue by more than 200% over the last 2 years.
  • Exceeded performance expectations each year by outperforming established revenue targets while maintaining superior level of customer satisfaction.
  • Presold 75% of revenue goal.
  • Excelled in generating leads through active research and referrals.
  • Consistently proved successful at closing deals through use of consultative sales process.

BCD Inc., Any Town, NY 2007-2008
Advertising and Marketing Manager

  • Designed and updated web pages utilizing Windows XP, HTML, and Dreamweaver. Was part of a team to coordinate the redesign of our two web sites launched in January ‘08 and worked directly with the development company.
  • Wrote, proofread, designed, and edited catalogs, ads, press releases, and flyers. Coordinated and prioritized workflow with the product managers, met deadlines, worked with vendors, and proofread printer’s blue lines.
  • Created email blasts to increase sales and traffic to web sites. Track results to determine the number of hits received and how many were opt out. Created new online newsletter.
  • Extensive photography for catalog and web images.
  • Created division banners for trade shows, logos, and PDF’s to promote the company.

EDUCATION

Bachelor of Fine Arts, Marketing – Princeton University

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