Advertising Executive Resume Sample Three

9999 Main Street, Home: (999) 999-9999
Any Town, NY 99999 E-mail: email@gmail.com Cellular: (999) 999-9999

THOMAS WILLIAM

Results-oriented executive with 10 years of experience in newspaper print and online advertising, marketing and sales management with a proven record of accomplishments in successfully increasing revenue in competitive markets. Respected manager with a reputation for providing leadership that cultivates growth through solid and consistent team-building practices throughout the department. Highly motivated to outperform the competition and consistently surpasses corporate revenue expectations by increasing active accounts across all platforms. Strategic thinker with strong interpersonal relationship skills and demonstrated ability to coach and motivate sales staff. Strong analytical ability with extensive background in evaluating market potential, budgeting, premium and segment pricing, expense control, strategic planning and execution, new product development, commercial printing, collective bargaining negotiations and contract administration.

EXPERIENCE

Advertising Account Executive
ABC INC., Any Town, NY June 2008 to September 2009

  • Developed and launched direct advertising campaigns to increase revenue to target inactive accounts.
  • Create special programs to accommodate specialize clients market. Identified opportunities, and collaborate ideas to fit accounts needs.
  • Developed marketing programs for a variety of businesses. Used an integrated approach to create balanced programs for clients to build their respective brands and products.
  • Team Projects for advertising campaigns to achieve commitment and increase lineage.
  • Performed ongoing customer and market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous deals.

Account Executive
XYZ CORP., Any Town, NY May 1999 to December 2007

  • Created new advertising clients for transit market.
  • Managed art creation, display production, and installation for transit advertising displays.
  • Created brand name recognition and new strategic business relationships through networking organizations.
  • Established relationships with prior clients resulting in new sales and business.
  • Created over $100,000 in new transit advertising sales and revenue.
  • Created networking opportunities through alliances with local chambers of commerce and professional networking organizations.
  • Recognized as one of the top new sales performers for 2003.

Media & Advertising Sales Account Executive
BCD INC., Any Town, NY June 1996 to November 1998

  • Developed a zero-dollar territory into a $400,000+ territory within 9 months of starting.
  • Increase sales by 150% from 1996 to 1997, which in turn, doubled 1998 earnings.
  • Conduct over 100+ cold calls per week, as well as effectively develop customer base through prospecting, challenging accounts, and constant networking.
  • Promoted after 2 years from Advertising Account Executive.
  • Management of custom media projects from start to finish as well as manage advertising account list.
  • Exceed all custom media goals for each quarter since promotion.
  • Develop and sell advertising packages and services to a designated group of accounts.
  • Won New Advertiser bonus of $1000 four times.

PROFESSIONAL DEVELOPMENT

  • Advertising Executive Seminar
  • Advertising Sales Communication Skills
  • Effective Negotiating and Influencing Skills
  • Executive Presentation Skills
  • Finding and Keeping Customers
  • Opportunity Marketing: Reaching Hispanics
  • Target Market Workshop

References Available on Request

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