Any Town, NY
(999) 999-9999 • firstname.lastname@example.org
marketing and communications executive with extensive experience in various industries as financial services, movies, real estate, and education. Creative strategist and hands-on producer of TV, radio, print and Internet advertising, Point of Sale. Proven track record as mentor and leader of in-house creative teams, and agencies of record. Company go-to-resource for brand management, consistency, compliance. Exceptional at partnering across departments and companies. Diligent and skilled at developing and tracking metrics and key performance indicators to monitor bottom-line effectiveness of marketing, return on investment.
ABC Inc. (Any Town, NY) 2006 – 2010
Advertising Merchandise Manager
- Obtained merchandise to be photographed for catalogs and presented to creative team for .
- Maintained flow of merchandise information between merchants, vendors and advertising.
- Directed styling and correct merchandise presentation during print production.
- Wrote and edited advertising copy for catalogs.
XYZ Corp. (Any Town, NY) 2003 – 2006
Executive Director of Marketing & Creative Service
- Directed strategic planning and execution, branding and campaign execution and development for a marketing agency that produced high-impact web sites, digital videos, interactive presentations, print and on-line advertising, collateral material and special event promotions for high-end clients
- Upper management responsibility for marketing, creative, technology and sales
- Designed internet-based CRM and Sales Management programs that resulted in a better customer retention rate.
- Created and executed community and client event marketing programs.
- Developed strategic planning for Internet marketing, web hosting and design.
BCD Inc. (Any Town, NY) 1998 – 2003
Advertising Agency Account Management
- CPG accounts. Launched PC Software for a world renowned Software Company.
Freelance Writer of Ad Copy, Articles etc.
M.A. in English
New York University
B.A. English & Political Science
Indiana University, Bloomington