Advertising Agency Resume Sample Two

Any Town, NY
(999) 999-9999 • email@yahoo.com
http://www.linkedin.com/Profile

PAUL WHITE


Summary

Recognized marketing and communications executive with extensive experience in various industries as financial services, movies, real estate, and education. Creative strategist and hands-on producer of TV, radio, print and Internet advertising, Point of Sale. Proven track record as mentor and leader of in-house creative teams, and agencies of record. Company go-to-resource for brand management, consistency, compliance. Exceptional at partnering across departments and companies. Diligent and skilled at developing and tracking metrics and key performance indicators to monitor bottom-line effectiveness of marketing, return on investment.

Professional Experience

ABC Inc. (Any Town, NY) 2006 – 2010
Advertising Merchandise Manager

  • Obtained merchandise to be photographed for catalogs and presented to creative team for review.
  • Maintained flow of merchandise information between merchants, vendors and advertising.
  • Directed styling and correct merchandise presentation during print production.
  • Wrote and edited advertising copy for catalogs.

XYZ Corp. (Any Town, NY) 2003 – 2006
Executive Director of Marketing & Creative Service

  • Directed strategic planning and execution, branding and campaign execution and development for a marketing agency that produced high-impact web sites, digital videos, interactive presentations, print and on-line advertising, collateral material and special event promotions for high-end clients
  • Upper management responsibility for marketing, creative, technology and sales
  • Designed internet-based CRM and Sales Management programs that resulted in a better customer retention rate.
  • Created and executed community and client event marketing programs.
  • Developed strategic planning for Internet marketing, web hosting and design.

BCD Inc. (Any Town, NY) 1998 – 2003
Advertising Agency Account Management

  • Directed CPG accounts. Launched PC Software for a world renowned Software Company.

Other Experience

Freelance Writer of Ad Copy, Articles etc.

Education

M.A. in English
New York University

B.A. English & Political Science
Indiana University, Bloomington

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